How not to do a KDP Free Promotion – Obviously

Hello readers and fellow authors. I’m here today to share with you a little story that I wish wasn’t the truth, but sadly is. Here goes.

So after months of querying agents and publishers, getting some interest and positive comments, but – ultimately – being told it just didn’t ‘fit,’ I finally published ‘A Blush of Magic‘ through Kindle Direct Publishing.

Then I had this bright idea (I know, you’re probably already cringing – right?). I already had one romance, ‘Running from Fate,’ published through KDP and I thought: why not do a double promotion?

For those of you who don’t know, a KDP author can sign up for KDP Select, give Amazon exclusive rights to the ebook for 90 day and, in return, get 5 days where they can offer their ebook for free.

Bright idea: offer ‘Running from Fate’ free for 2 days one week and, in my blog and tweets, I made it clear the promotion was in commemoration of my new book.  Then, a week later, offer ‘A Blush of Magic’ free for two days.

I tweeted, tweeted to other people and asked for retweets, I blogged, I posted notices on Goodreads and other websites; I was ready for downloads to sky-rocket (they did the first time I did this for ‘Running from Fate’).

THEY DIDN’T! In fact, I got less than a quarter of the free downloads I had the previous week with ‘Running from Fate.’

So, I ask you – and please feel free to answer – what did I do wrong? Help or advice on marketing would be greatly appreciated.

Thanks to all those people who did spread the word and who downloaded my books.

Happy reading

Rose Connelly

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